THRACIA Alive: Partnership for experiential Cultural tourism from the Black Sea to Maritsa

2021TC16IPCB005 – 2023 – 2 Restricted Call for Development and Submission of Full Project Proposals (FPP) under Priority 2

Priority 2 - Integrated Development of the Cross-border Region

Specific objective: RSO5.2. “Development of better access to services of general interest” 

Municipality of Uzunköprü, Türkiye

• Sredec Municipal Historical Museum, Bulgaria
• Kırklareli Maturity Institute, Türkiye
• Ethnographic Archaeological Museum- Elhovo, Bulgaria
• Edin 13 Ltd., Bulgaria

CULTHRA aims to  establish a sustainable and attractive Cross-Border cultural destination of BG and TR, responding to the global tourism trends. This will be achieved by integrating more than 10 cultural house-museums in one cultural destination, by renovating 2 important cultural monuments in Sredec and Uzunköprü, establishing 1 new cultural center in Kırklareli, reviving ethnographical one in Elhovo. It seeks to promote experiential cultural tourism and create a branded destination.  

Project activities:

• Soft activities: Elaboration of Marketing Strategy for successful branding and positioning, promotion of the Thracia cultural destination 
   
• Tourism related activities: Organization of Local Training Sessions in Four Target Areas, conducting the Trial Tour with tour operators and stakeholders   
   
• Infrastructural support to boost sustainable tourism in the cross-border:
   
  Sredec – restoration and establishment of accessible environment of “Baylovata Kashta”
   
  Elhovo – renewal of Ethnographical and archaeological museum Elhovo with interactive exposition
   
  Uzunköprü – restoration of "The Priest's House" in Uzunköprü, a cultural monument
   
  Kırklareli – establishment of a new cultural Center in Kırklareli.